Matthew Cetta is a photographer from New York. He began his photo series “Photogenic Alchemy” with a Holga he converted to shoot 35mm film. Cetta found the images to be too bland and boring. He then decided, why not process them with atypical chemicals like Drano and champagne? Why not electrify, freeze, bleach, or boil the film?
The resulting images are colorful, strange, and completely unique.
“Photogenic Alchemy is an exercise in controlled chaos and a study in the science of art. By breaking down silver salts and celluloid to it’s elemental form, I’ve created a dark and gritty apocalyptic world. It is a world that seems to be dissolving right before our eyes. Toxic and fascinating, each new roll of film left me intrigued. I couldn’t wait to try the next substance on my ever increasing list.”