Zee Avi has been a long-time favorite (for too many reasons to list without getting carried away). Her vocals are effortless and her unique, layered melodies are completely intoxicating. Avi is an artist whose songs really don’t needany embellishment or distraction. But, when I saw her newly released video for “Concrete Wall”, I was surprised at
how much beauty and intensity the video brought to the song. Maybe because the concept and execution of the video match the simple yet unusual quality of song itself. We were thrilled to get in touch with Jason Baum, the producer and director of the video, as well as long time friend of Zee Avi. Baum, who has worked with artists such as Regina Spektor, Cults, The Avett Brothers, Scissor Sisters, and Cee Lo, is the brains behind the “Concrete Wall” video. Here is what he shared with YM&C about the project:
“The inspiration behind the “Concrete Wall” music video was pretty obvious. However, I really wanted to take the simple visual hook and create this phantasmic, yet realistic space, where you could see Zee living out the opposing forces in her concrete mind. The song makes me feel claustrophobic and I really wanted this “grey matter” room where she could give a multi faceted performance— a little A.D.D., some childlike innocence, and a deep well of emotion.”
What do you think of “Concrete Wall”? Share your responses in the comments below! And be sure to check out Zee Avi’s latest album, Ghostbird (in my opinion, it’s her best yet).